Lauren Apel Photography wanted a re-brand that matched her clients and photo style: Other-worldly inspired artists and romantics, intimate spaces and places filled with love. Hand-lettering (like the kind from a lipstick scribbled love letter), a quirky icon system, and ethereal patterns that are both dreamy and a touch Texan. If you’re in the market for an intimate, unique photographer Lauren is your girl.
Scope of work: Brand Identity, Custom Pattern Design