Inspired by Taxco Mexico, I created a brand that felt welcoming, transporting the clientele to the busy streets of Mexico filled with taxis, vendors, bustling buildings, and people.

A special part of the restaurant is their churro cart and I wanted to bring this into the forefront of the branding. Solecita means "little sun" so our icon mark is representative of a sun, the shape of the end of a churro, a Mexican Coke cap-all the things you want from your favorite Mexican restaurant. Our color palette is warm like a terracotta roof, a ripe fresh mango, and a rusty iron gate. We create custom patterns that are a modern take on a sarape, cityscape, and tile with our icon pattern.

Scope of Work:

Brand Name/Restaurant Concepting, Branding Identity Design, Packaging Design

Re-brand for Moontower Austin. I incorporated the beloved Austin icon, the Moontower, and textures of a job site into our custom patterns including wood grain, elevation renderings, and abstract layouts. Our color palette mimics the night sky and illumination. A big brand value of hand-done elements was essential so we made sure to create a hand-done logotype and illustrated icon. Check them out for interior inspiration and design.

Scope of Work: Brand Identity, Collateral, Print Design, Digital Design

Townsend Provisions offers a thoughtfully curated collection of antiques, vintage cowboy boots, home goods and gifts in Roundtop, Texas. I wanted to create a brand suite that captured the vintage history and storied pieces of the shop. Custom patterns inspired by vintage bandanas, signage with custom western typography, and a vintage Americana color palette.

Scope of Work: Brand Identity, Collateral, Custom Patterning, Print Design, Signage

Annie Downing is a high-end interior designer and showroom based in Austin, TX. From her rich use of patterns and colors, to her unique finishes, she wanted a brand identity that showed her unique, refined, and a touch of funky personality.

Scope of work: Branding | Identity Design | Print Collateral

LJ is a real estate pro in Austin, TX. He wanted a brand that communicated his Texas roots, specifically cool “old Austin.” We created a custom Austin pattern, an icon with a play on a monogram, and a masculine but playful color palette.

Scope of work: Brand identity, signage, printed goods

Jennifer Emerling is an independent visual storyteller specializing in travel and editorial photography. She is enchanted by the American West and the culture of tourism. Her wanderlust and love for the otherwordly inspired her playful graphic branding. Hand-done lettering, poppy playful patterning, and bold graphic custom illustration.

Scope of work: Brand Identity, Illustrations, Print Design, Web Design

Taylor Murphy Design Studio is a commercial and residential interior design firm based out of Austin, Texas. Our aesthetic is a personal, felt response to the unique environment with which we come in contact. Color, form, and composition are integral when looking at a new space. We love the contrast between contemporary and historical design; each with their own stories to be told.

Scope of work: Brand Identity, Print Design, Pattern Creation

Momma Merch is a marketplace for modern parents + caregivers. We wanted to create a modern, fresh, simple yet illustrative brand for the modern parent. We created custom illustration, front end app design, and a poppy palette.

Scope of work: front end app design, brand identity, merch, illustration

Spring Counseling is a person-centered, neurodiversity-affirming play therapy and mental health services for children, tweens, teens, and caregivers in Austin, TX. We wanted to create a brand that was playful yet approachable for kids and teens, inviting and inclusive, and approachable.

Scope of work: naming, brand identity, printed good, front end web design

Pots & Pillows is a plant and gift shop in a bustling neighborhood in Atlanta, GA. We wanted to incorporate traditional southern charm and elements with whimsical elements.

Scope of work: Brand Identity, Packaging, Mural Design

Rowel Western creates Western shirts for the modern man. Our logo is rooted in Western history and inspired by the vintage cowboy culture.

Scope of work: Brand Identity, Pattern Design, Print Design

Olive & Willow is a high-end circular luxury shop. Nichole wanted to communicate approachable yet sustainable luxury and circular storied fashion. We created a hand-done logo that gives a nod to recycled iconography. Perfectly imperfect linear patterns show the curated item’s non-linear story they take to their new owner. Boutique vibes with a nod to the elegance of the designers she represents. Long live vintage.

Scope of work: Brand Identity, Packaging Design, Social Template Design

Lauren Apel Photography wanted a re-brand that matched her clients and photo style: Other-worldly inspired artists and romantics, intimate spaces and places filled with love. Hand-lettering (like the kind from a lipstick scribbled love letter), a quirky icon system, and ethereal patterns that are both dreamy and a touch Texan. If you’re in the market for an intimate, unique photographer Lauren is your girl.

Scope of work: Brand Identity, Custom Pattern Design

House Of Hudson is a high-end boutique interior design firm based in Austin, TX - with projects from the West Coast to the East Coast. We wanted to create a playful yet elegant, classic with a punch, these gals are rocking the interiors game in Austin and beyond. I loved creating this custom serif, playful painterly patterns, and quirky little icon.

Scope of work: Brand Identity, Pattern Creation, Print Design, Web Design